#SayNoToNgilo with Sensodyne Mouthwash and “Great Little Moments” Contest (Trip for 2 to Korea at Stake)

For someone who’s had to deal with persistent sensitive teeth, the event launch that I attended last week couldn’t have been more timely. A couple of days after, I was scheduled to see my dentist to get my installed retainers checked and have two of my molars filled. My teeth is so sensitive that I had to be administered anaesthesia because it was just plain intolerable for the filling to be done without one.

Sensodyne Toothpaste

While I make my homemade tooth powder that we use at home, a toothpaste formulated for sensitive teeth like recommended by dentists Sensodyne is always available in our stash of toiletries especially when sensitive teeth becomes more pronounced than usual. It’s essentially a case of wrong way of brushing for me. My gums have receded a great deal because of the way I brush where the bristles push the gums in. Yikes! I try to brush right these days but like what they say, “bad habits die hard,” I still find myself brushing the wrong way.

I have learned during the Sensodyne Mouthwash launch, that I am actually not alone. Fact is, 9 out of 10 Filipinos who suffer from sensitive teeth or pangingilo, “sensitive” is a bit of an understatement to describe the delicate condition of their teeth. “Sensitive Teeth” is characterized by a short, sharp, shooting pain, which many sensitivity/pangingilo sufferers often choose to just endure, the discomfort caused by sensitive teeth may only last for a short period, but the emotional effects of missing out on those precious moments with your loved ones over food and drinks has a far longer impact.

“Having sensitive teeth can mean anything from getting a mild twinge to having severe discomfort that can last for several hours. It can also be an early warning sign of more serious dental problems.” said Dr. Rannier Reyes of the Philippine Periodontal Society.

Luis Manzano, Brand AmbassadorSensodyne Brand Ambassador Luis Manzano

Even actor Luis Manzano share our sentiment, being one of the 9 Filipinos suffering from sensitive teeth as well. He said, “For those who have sensitive teeth like me, I know you’d agree that it is not something you can just ignore. Sensitive teeth can ruin the mood of any romantic date, or stop you from enjoying those unforgettable moments with your loved ones.”  

Sensitive teeth occurs when the layer of enamel becomes thin and exposes the softer dentine underneath. This soft layer makes up the inner part of the tooth leading to the tooth’s nerve center and triggers the pain you feel.

Other things that can cause sensitive teeth are:
• Brushing too hard or using a hard bristled toothbrush
• Teeth grinding
• Gingivitis (gum disease)
• Receding Gums

Sensodyne Mouthwash variantsSensodyne Variants: Extra Fresh and Cool Mint

Sensodyne Mouthwash has all the benefits of a regular mouthwash like providing lasting freshening effect, and fluoride to strengthen teeth and protect against decay. It’s alcohol-free plus it gives pangingilo relief. It has two variants (Cool Mint and Extra Fresh 250mL) at Php165 SRP. The mouthwash is distributed in major supermarkets and drugstores nationwide.

For us who suffer from sensitive teeth, this Sensodyne Mouthwash is more than just a welcome treat. 🙂

 • Sensodyne, the #1 sensitivity toothpaste in the Philippines, and recommended by dentists, affirmed its commitment to create a future where every Filipino is sensitivity-free with the “Say No to Ngilo” advocacy.

• Sensodyne initiates the “Great Little Moments” campaign. This campaign encourages consumers to enjoy their “Great Little Moments” like they used to now that they are free from sensitivity.

• To complement its dental care line and help promote the expert sensitivity regimen, Sensodyne now introduces its new mouthwash that gives not only the benefits of your regular mouthwash but also pangingilo relief.

Incidentally, GSK and Sensodyne takes the advocacy a notch higher with the launch of “Great Little Moments” digital campaign which encourages Filipinos not only to “Say No to Ngilo,” but also share their experiences after converting to Sensodyne and how they are able to fully enjoy their great little moments sensitivity-free.

This campaign encourages consumers to share their “Great Little Moments” in the Sensodyne Philippines website (www.sensodyne.com.ph) by uploading a photo of a moment (eg. sipping hot chocolate, eating halo-halo, etc.) they can now fully enjoy because they are pangingilo-free. Winners of the contest will win a trip for two to South Korea.

Don’t let the pain of sensitivity get in the way. Say No to Ngilo and Yes to those Great Little Moments!

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