Proactiv Introduces Alex Gonzaga as Its First Filipina Face

First Filipina Face of Proactiv

Proactiv, celebrated skin care product that has been widely endorsed by Hollywood actors now has a Filipina Face – Alex Gonzaga. Pretty Alex is also a loyal user of Proactiv products.

Alex Gonzaga Proactiv

Alex Gonzaga has this to say about how effective the Proactiv 3-Step System is for her:

“The Proactiv 3-Step System has been an important part of my daily skin care routine for years! It is effective and easy to use. I am so thrilled to be the first Filipina face of Proactiv and tell everyone all about my experience using it,” the 27-year old TV host shares. “Its mild formulation gently exfoliates my skin, removes excess oil and delivers powerful acne-fighting medicine.”

Alex admits that the demands of being a tv personality has the makings of taking its toll on the skin. She often has to stay up late at night, the long hours of shooting and taping, the mall shows that usually follows in successions and the heavy make-up that she constantly wears can be harsh on her skin. Proactiv has been helping her keep her skin smooth, clear, radiant and acne-free.

Because Proactiv has been working real well for Alex and has kept pimples at bay, she makes sure she finds time to do the easy 3-Step system: “As my beauty regimen before going to sleep, I apply Proactiv’s Step 1 which is the Renewing Cleanser. You can feel it gently removing impurities in your skin with its exfoliating beads,” Alex explains. The Renewing Cleanser is an oil-free, soap-free medicated exfoliating cleanser that kills acne-causing bacteria with U.S. prescription-grade benzoyl peroxide. The ultra-fine micro-crystal benzoyl peroxide penetrates pores fast while being gentle on the skin. “I follow it up with Step 2 which is the Revitalizing Toner,” Alex continues. Proactiv’s Revitalizing Toner is refreshing alcohol-free toner that refines and purifies pores. Its Glycolic acid exfoliates dead skin cells to help keep pores unplugged while its botanical-rich formula soothes and hydrates acne-prone skin. “Step 3 is the Repairing Treatment. I just squeeze a pea-sized amount on my palm and spread it on my face,” she adds.

The Repairing Treatment is a feather-light, invisible medicated treatment that kills acne-causing bacteria preventing zits and acne. Each Proactiv kit comes with a free Refining Mask.

Mari del Rosario, Proactiv Philippines General Manager expresses her delight as Alex Gonzaga was introduced as the first Filipina face of Proactiv, “We are proud to have Alex Gonzaga as the first Filipina face of Proactiv. She is beautiful, spontaneous and hip, making her a perfect fit for the brand. With Alex heading our local campaign, we hope to reach out to more Filipinos and Filipinas and encourage them to take a step and fight acne today.”

Proactiv 30-day kit retails for P2,495.00 and the 60-day kit for P 3,995.00 and are available at all Watsons nationwide.

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