advocacy

Avon Launches Pink Minute Campaign for Breast Cancer Awareness

Avon Pink Minute Movement

One minute is all it takes to help save millions from breast cancer.

This is the message that Avon Philippines is highlighting as the company launches its 2017 Kiss Goodbye to Breast Cancer (KGBC) campaign, in observance of Breast Cancer Awareness Month in October. KGBC is now on its 15th year in the Philippines.

This year, Avon Philippines’ KGBC campaign focuses on the importance of taking a “Pink Minute” to make breast self-examination (BSE) a part of every woman’s habits.

“Through all the years that Avon has been actively participating in this global campaign against breast cancer, we have come to learn that breast cancer can hit everyone – male, female, young, and old,” said Faith Fernandez-Mondejar, Avon Philippines Director for Communication, Asia Pacific and Philippines. “Through Pink Minute, we want everyone to try and save as many as they can, starting with themselves, by making breast self-examination a habit.”

Avon Pink Minute Dr. Karin Estepa-Garcia of the Philippine Cancer Society, and Avon Philippines' Executive Director for Marketing Agnieszka Isa and Director for Communications, Philippines and Asia-Pacific Faith- Fernandez Mondejar come together to advocate and encourage breast self-exam through the Pink Minute campaign

Dr. Karin Estepa-Garcia of the Philippine Cancer Society, and Avon Philippines’ Executive Director for
Marketing Agnieszka Isa and Director for Communications, Philippines and Asia-Pacific Faith-
Fernandez Mondejar come together to advocate and encourage breast self-exam through the Pink
Minute campaign.

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Filipino artists get wider reach in SM malls

SM Malls Into the Sky and Beyond Autism Spectrum

Budding artists and professional visual artists in the country are finding a bigger audience out of the millions of daily customers of SM Supermalls. Throughout the summer season, at least four art festivals and art-inspired mall events have showcased an eclectic mix masterpieces and art expressions in various SM malls nationwide.

SM Malls e-LluminART Globe

e-LluminART Globe. Kids frolicking inside the solar-powered art installation made out of recycled steel wire framing covered with elastic cords and garter tape at SM City Marilao.

Currently ongoing is SM North Edsa’s ‘Art Karnival: Vinyl on Vinyl’ – a fun and colorful exhibit of art installations, murals, 3D and interactive displays created by a diverse group of pop culture artists like Tyang Karyel, Dex Fernandez and Blic among others. Shoppers and tenants are treated to the visual stimulation provided by the combination of fun and surreal artworks spread throughout the stretch of the mall’s Sky Garden. (more…)

#ConversePHx65MissUniverse Auction for the Benefit of The Positive Action Foundation

We recently covered a media preview of the partnership of Converse and Miss Universe towards an advocacy for the benefit of individuals and their families living with HIV/AIDS, particularly those who have been displaced from their employment due to HIV phenomenon through The Positive Action Foundation.

converse miss universe

Went silly and took turns with the crown and sash with media friends at the preview of the personally customized sneakers by the 19 candidates of the Miss Universe pageant. 

converse miss universe

Miss Philippines candidate, Maxine Medina’s Converse design (more…)

Maxi-Peel Gandang Career Launch: Discover The Beauty of Success

Maxi-Peel Gandang Career champions working women to gain fresh confidence and have renewed drive as their concerns are addressed in the workplace.

I love how the inspiring talks went about. As a freelancing woman since I dropped my job in the bank so many years back, this as well may very well apply to me as I juggle so many tasks. No place for mediocrity, I should say, for us women who want our lives to count. And I believe that no feminine being desires less. Some may need a boost here or there but the innate need for us, in our very design to have the ability to nurture life in our very beings tells a lot about our deep desire to matter to the people around our circle of influence.

Lexi Shulze hosts maxi-peel gandang career event

Television actress, model, and DJ Lexi Shulze aptly hosted the day’s event. (more…)

Upcycling: What to do with Old Reusable Bags

At one time, I’m sure you thought you needed that new cotton tote bag, but after only a few uses, you probably tossed in the back of the closet with the rest of the reusable bags. Now you’re left with several reusable bags that you don’t know what to do with them.

Before you toss those tote bags in the trash, consider the following upcycling tips to breathe new life into those old reusable bags.

tote bags

 

Storage for Out-of-Season Items

Reusable bags are great for storing out-of-season items. Even a small-sized tote can store small summer toys, while larger bags work well for bathing suits, swim trunks and beach towels. Once filled the bags can be hung from hooks in the attic or neatly stacked in the back of the closet.

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This March SM Supermalls Honor 100 Women of Power and Substance

In celebration of Women’s Month, SM Supermalls, Project Headshot Clinic, and the Dream Project Philippines are launching a campaign and digital exhibit called Inspire.

Inspire brings together 100 of the country’s most inspiring women from all fields and industries, such as Jessica Cox, Irma Adlawan, Andi Manzano, Cheska Garcia-Kramer, Kai Magsanoc, Margie Moran, Nene Chan, Angel Guerrero, Kara Alikpala, Wilma Galvante, Patricia Bermudez-Hizon, Ingrid Santamaria, Sarah Gaugler, and Merlee Jayme.

The diversity of the women chosen shows that regardless of background, beliefs, and preferences, empowered women who dream and act on those dreams are able to inspire and change their communities for the better.

SM Cares Project Headshot Clinic Inspire

Inspire is showcasing stories of women empowering others. To get a chance to be one of the 100 women featured in Inspire, applicants must answer the question, “How are you using your power as a woman to inspire change and enable dreams of your own and of others?” Their answers should be posted in any of the following social media accounts, Facebook, Twitter or Instagram, starting with the hashtag #SMProjectInspire.

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Physiogel Extraordinary Moisture for Extraordinary Women

October is Breast Cancer Awareness Month. As we increase the awareness of the disease, I was encouraged a great deal with the recent event I attended where Physiogel took in three extraordinary women to be brand ambassadresses of the brand.

Michee Cadhit, Patty Balquiedra, Alya Honasan

 

Michee Cadhit, Patty Balquiedra, Alya Honasan

Aside from the obvious reasons why we need to campaign the awareness of Breast Cancer – its early detection and for women with the disease to muster up the courage towards the necessary steps for cure, getting a hold of the women who “have been there” and are “currently there,” will get the concerned women to listen up and be empowered.

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SM Masinag Celebrates Earth Day 2013

SM Masinag Earth Day

 

If there is one mall I conveniently frequent every so often it is SM Masinag. The perks of living just across SM can be numerous. Especially the errands I needed to do on a daily basis within the duration of our house expansion project that took more than 3 months! You can very well guess what particular store I am practically go to –  Ace Hardware. Yes, I also bought my lighting fixtures at SM Store. It is super convenient, I don’t have to go elsewhere for practically everything I need. 🙂

More than the convenience SM Supermalls bring, what I am particularly delighted about is SM actively participating in efforts like that of the recent Earth Day 2013. After witnessing for myself how SM Supermalls simultaneously celebrated last month’s Earth Hour, I am actually no longer surprised.

Earth Day exhibitorsWhen Earth Day officially became an environmental holiday in the Philippines via  Presidential Proclamations, SM has taken part on doing its share in influencing people towards national environmental consciousness. After spearheading the use of eco bags from years ago, SM has totally let go of using traditional non-biodegradable plastic bags. Aside from making use of recycled water in their SM toilets. Yes, I started noticing those trivial things from years ago and from then on, SM has earned my respect even as they follow through on their numerous environmental projects.

At first, it was a big issue for me when SM started constructing SM Masinag right across our village. I was all too worried about flood becoming worse. But as it turned out, when SM Masinag was up and erected, I actually noticed floods subsiding a lot faster. I recently learned that underneath SM Masinag is a huge water tank that sucks rainwater and flood. I’m not really sure what innovation they call it. But from what I have heard, it’s a system that collects rainwater and flood. I asked around how big that huge water tank is and it was said to be as big as the whole of SM Masinag and 2 storeys high.  The water that SM Masinag collects during flooding is recycled in comfort room flushing, irrigation, cooling towers and grounds maintenance. For someone who has experienced the wrath of Ondoy in 2009, that is really a big deal for me and my family.   I just had to mention that since I strongly feel from our very traumatic Ondoy experience, that you can’t get more “earth conscious” than that. Kudos to SM for a job well done! 🙂

lemongrass essential oil

As a big fan of organic and all natural stuff, I roamed around the SM Masinag Eco-Fair during this particular Earth Day exhibitor caught my attention. The producers of these all natural and organic products hails from Rizal and have been around for a few years now. The proprietor of these organic stuff also spoke during the opening of Earth Day in SM Masinag. Introducing these all natural products to the general public allows for more people to be aware that there are better alternative products that promotes health better than preservative-laden brands. Above is a shot of essential oils  that I also have at home: Eucalyptus, Lemongrass and Citronella.

malunggay and kamote chips

Malunggay and Kamote Chips, anyone?

Organic Soap and Citronella spray

If you have been following this blog long enough, you know that I lean towards organic and all natural products. These organic finds – soap and anti-mosquito spray are part of the Eco-Fair exhibit. Here’s hoping that SM will welcome more of these brands soon for its patrons, even beyond Earth Day and these exhibits.  🙂

Earth Day 2013 focused on ECOGOVERNANCE. As this year marks the midterm of Pres. Benigno Aquino III, people are made aware of our  progress in the Environmental Performance Index and the total log ban issued by Pres. Aquino at the beginning of his term to the recent concerns on the Tubbataha Reefs and the mining- related incidents. These are only a few of the many matters that make the celebration of Earth Day all the more significant.

Aside from this, 2013 also happens to be the Network’s 15th anniversary. It was in 1999 that Mr. Mark Dubois of Earth Day International visited the Philippines and helped form the Earth Day Network Philippines in the house of the late Odette Alcantara, the founding Country Coordinator.  Efforts like this by huge companies like SM has a huge impact in our culture. Kudos to SM Supermalls and here’s looking forward to more of SM’s environment-conscious projects! 😀

 

Photography with a Difference (PWD) Achievers Reach for the Sky

Because this blog is dedicated to everything beautiful, this feature is about Photography with a Difference (PWD). PWD is an advocacy led by prominent photographer John K. Chua, has been conducting this activity since 2011 with the objective of giving the beneficiaries and their guardians a “worry-free” day. The entire group trooped to the Angeles City Flying Club Woodland Airpark in Pampanga early in the morning of February 16, 2013 where they were greeted with various colorful ultralight aircraft and plenty of fun activities dedicated entirely for that day.

They have been doing this for three years in a row, and the charm continues. PWD: Reach for the Sky once again succeeded in eliciting smiles from everyone present in the event – children with special needs, orphans, their families and friends, advocacy team and partners. The positive energy emanating from the children as they went through the exhilarating experience of flying ultralight choppers dominated the air.

IMG_7531

Each child was accompanied by a pilot for every flight. The pilots taught the children key features of the aircraft – from controls to dynamics – before taking them up for the ultimate joy ride. Kids waiting for their turn, on the other hand, amused themselves with other activities in the venue including drawing and painting sessions, treasure hunt, among others.

PWD

Just look at that precious smile!

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SM Baguio Plants the 30,000th Tree (Green Road to 50,000) with OOTD

Together with two other blogger friends, Iris of PinayAds.com and Jenn for Orange Magazine TV, Kikay Corner was privileged to witness SM Baguio’s planting of the 30,000th tree in their quest to reach the Green Road to 50,000 goal.

The Road to 50,000 TreesWe got to check out the place before the tree planting event.

30,000th tree plantIn this hole went the 30,000th tree that was planted.
bloggers at sm baguio
Enjoying the cool air of Baguio with blogger friends. SM Baguio is my second favorite branch, next to SM Masinag which is the closest to home.

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