SM Youth’s Summer Swagger Style Photo Contest was launched last month and uploading of entries will be on May 13, 2012. An avenue where the youth of today are able to express their creativity through fashion. While you are already at enjoying the summer vacay, hitting the beach
SM Youth Summer Swagger Style Photo Contest
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Mother’s Day Sale over at Freeway, Ensembles and Solo
With Mother’s Day coming very close, here is a treat for you or your beloved moms — shopping on their special day! (hint!hint!) A few of my favorite local retail brands, Freeway, Ensembles and Solo are going to have a double week long special sale for us mothers. It is happening now until Mother’s Day, May 13, 2012.
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Support The Reluctant Stylista and Win SM and Parisian GCs
It was a couple of weeks back when I first saw links of voting for fashion bloggers donned with Parisian bags and shoes shared on friends wall over Facebook. I was mobile then, so I did not actually get to vote until last week.

I’d have to say, Alex of The Reluctant Stylista is a sure stand out. Voting is on until April 28, 2012. The Top 3 Bloggers are to bag for themselves P20,000 worth of gift certificates from SM and Parisian Shoes and Bags. What’s in it for us voters? If our chosen blogger wins, we get a chance to win GCs ourselves!
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Ensembles Boracay Contest
Here’s an exciting start for 2012 for Ensembles followers! To start the year right, Ensembles hopes to meet more of their new fans as well as reward their long time loyal followers. A few more weeks and Summer is officially on! Summer means having fun, adventures and getaways. And Ensembles sure is getting an early start to summer!
Ensembles is kicking this off by giving away an All Expense Paid BORACAY TRIP for TWO! Now that’s a chill way to plan out your summer getaway, sans the breakdown service you’re gonna have to consider when you go on a road trip. Join Ensembles Facebook Photo Contest this January 16 and reach for 20,000 Facebook likes. Once Ensembles reach this number, a lucky fan will be basking with her companion under the sun! Just upload a photo of you wearing your fave Ensembles outfit, tell us why you chose this photo and ask your friends to like it. The entry with the best answer and most number of likes wins!
To join the contest, visit our facebook page: www.facebook.com/EnsemblesOnline and www.ensembles.com.ph for the full mechanics.
Boardwalk Supports Pasig River Run
Boardwalk does its share for a beautiful world by supporting the Pasig River Run held last November 20, 2011. A field of 87,000-strong assembled at the Mall of Asia to support what became the biggest advocacy run ever, A Run for the Pasig River.
With the leadership of the ABS-CBN Foundation, the event promoted a safe and clean Pasig River and aims to bring back its former glory. The goal of this public-spirited undertaking is to raise funds, and to create awareness about what needs to be done until the river is clean. Here are some photos from the event.
Spotted: Job Gayta. The live mannequin we dressed during Boardwalk’s Eat.Play.Blog event.
More than a fashion/clothing company, Boardwalk presses on as it goes beyond this run and continue helping ABS-CBN Foundation in its quest to revitalize the Pasig River. Wouldn’t it be fad if other brands follow suit?
As consumers who actually need to shop especially this gift giving season, I’d say it is always best to patronize those who are into this kinds of advocacy. It does not just make shopping guilt free but we are actually, in essence supporting the cause of the brand. Sure, there are a handful of choices out there.
TOMS’ Advocacy: One for One
With every pair you purchase, TOMS will give pair of new shoes to a child in need. One for One. —-> www.TOMS.com
I am beyond impressed. While I know that a lot of brands are tapping into different advocacies, this One for One is something else entirely. Most brands will just give a minute amount of their sales. But TOMS is at it One for One. That’s more than just zero guilt when buying their product. I love, love, love it! I haven’t bought a pair of TOMS yet. But this is definitely giving me the go signal. Especially after seeing the wedges in TOMS Holiday Collection.
TOMS has given away 1,000,000 pairs of shoes as of September 2011! This is with the help of TOMS NGO partners which are quite a few. This is understandable for the company to sustain their advocacy.
Above are TOMS NGO Partners in the Philippines. It is lovely to see familiar Christian organizations in the list like GCF and YWAM.
As I was downloading videos from youtube, here is what I saw –> a sneak peek on how TOMS go about their task.
Boardwalk’s Eat.Play.Blog. Bloggers’ Forum
Although I have heard about the Boardwalk brand some years ago, it was only last week that I had the privilege to have a closer look at what it is beyond what I formerly thought of as just some random MLM clothing company business. Sure, I did have an inkling that it has made quite a name for itself since it was launched given that they have big time endorsers that I now see on highway billboards – Kris Aquino, Derek Ramsey, to name a few. But being pro-active in doing their share in preserving the environment as they do their thing is something else altogether.
Boardwalk Business Ventures, Inc. supports 11.20.2011 A Run For The Pasig River. This is spearheaded by the ABS-CBN Foundation, an event that promotes a safe and clean Pasig River and aims to bring back its former glory. You might want to register for the upcoming event – Run for the Pasig River.
Last week, held at Ming’s Restaurant in Ortigas was Boardwalk’s First Blogger’s Forum and Kikay Corner was one of the few bloggers who were invited. Aside from learning about Boardwalk’s advocacy run for Pasig River, they also discussed how the business works and the fun of being a personal shopper.
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Freeway x Manansala NACS Holiday 2011 Launch
When Freeway launched Freeway Loves Art: National Artist Collectors’ Series in 2009, it did not just make a fashion statement. It also was an avenue for the younger generation to get to know some of our country’s celebrated national artists that we all are to be proud of.
Freeway has by far featured National Artists Nick Joaquin (Literature), Ang KiuKok (Visual Arts), Jose Garcia Villa (Literature), Ramon Valera (Fashion Design) and the first living NA in the series, F. Sionil Jose (Literature).
I came in a wee bit early, so I was able to have a look see on Freeway’s Manansala Collection. I got my eyes on a few pieces and decided right on that I’d have to take home at least a couple. This is by far, my favorite of all the NACS features.
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Ensembles by Choc & Yvette Religioso
It all started when Religioso sisters, Yvette Religioso-Ilagan and Choc Religioso-Dayrit, did the entourage of Choc for her wedding in 2005. Now, Yvette and Choc Religioso collaborate with Ensembles for the very first time for its Holiday 2011 Designer Series Collection.
Religioso’s signature designs are pleats and bows: classic pieces that offer a dash of style in creative details. “Every piece is stylish, but not faddish!”,Yvette exclaims when asked to described the collection they did for Ensembles. Their secret formula? Pieces that adhere to style that transcends. You will see subtle yet impactful structured treatments using color blocking and pleated textures. “It was a wonderful experience collaborating with top retail brand Ensembles since it developed and opened more doors to develop our creative network.” The collection is available in Ensembles stores since September 16.
Here are few of my favorites from Ensembles by Choc & Yvette Religioso Holiday 2011 Designer Series Collection:
Solo’s Pinoy Cartoonist Memorabilia Series Features Kenkoy
It was last year when Solo launched its first Pinoy Cartoonist Memorabilia that featured Larry Alcala’s Slice of Life. It was an instant hit! I can remember for myself how my instincts will have me pick out the Sunday magazine every week and stare at the back cover until I find Larry Alcala’s image cleverly concealed in his ingenious weekly work of art. What a way of immortalizing what could easily be considered an already defunct artwork.
Solo is at it again! The second installment of the well-loved Pinoy Cartoonist Memorabilia series features the greatest work of the Father of Philippine Cartoons, Tony Velasquez’s KENKOY.
About KENKOY:
Antonio “Tony” Velasquez, the Father of Philippine Cartoons, created Kenkoy way back in 1929. Long before the era of the movie stars and showbiz celebrities, there already was a Philippine pop icon named Francisco Harabas, more popularly known as Kenkoy. As Tony Velasquez described him, “He is always pusturyoso”. He was a debonair and his trademark fashion sense was Western influenced: decked in suspenders, charol shoes, double breasted suit, baggy pants, a sailor hat, and a slicked back hairstyle.
Solo Pinoy Cartoonist Memorabilia features the timeless Kenkoy comic strips and incorporates the new with the old by hemming in some trendy silhouettes and fabrics with different treatments such as foil printing, embroidery, embossed printing, flocking, high density printing and washed effect.
Here are Solo’s His&Hers Kenkoy Collection that will hit the stores this coming September:
His&Hers black striped graphic tees (Men’s -P695, Ladies’ – P595)
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