Many might perceive “fashion” to be something reserved for a chosen few, or only for those deemed fit to grace a magazine: celebrities, models, or those living the so-called “high life.” However, to designer Boyet Fajardo – now a successful household name in Filipino fashion design – his work in fashion is a way to make lives better for more people. As a recipient of miracles himself, he desires nothing less than to be one to others.
A Big Hit
He pioneered Plus Size fashion in the Philippines. He says that before, women who were on the bigger side were not thought of as deserving to wear something as beautiful as their smaller counterparts. Or, they were given awful euphemisms.
“Before, when you ask, ‘where is the big size?’ you are pointed to the dark corner where there are nothing but dasters (house dress). And we called those who asked “matron, donya, lola.” There are so many words for them, which were really bad. It’s as if they have no right to wear something nice! And no designer would dare to touch plus sized clothing. Big women were relegated to nothing but dark colors, ¾ sleeves and closed necks. “God – they were like suman! So my line was really a big hit!” A big hit indeed, also for Robinson’s who had enough foresight to sign him up immediately. (more…)