Avon Fashions Declares “Confidence is the New Sexy” as it champions body positivity and denounces body shaming.
Avon Fashions makes a strong point of celebrating women’s real beauty and sexiness with its new campaign, “Confidence is the New Sexy”. The country’s no. 1 intimate apparel brand upholds women’s right to feel confident regardless of body type by wearing perfectly fitting and comfortable intimate wear. Avon Fashions presented its latest line of Intimate Apparel, highlighted by the new Jamila Bra & Panty Set, which gives the right fit for curvy, plus size, petite, or athletically built women.
During the event, four women took turns delivering monologues to share how they feel about body stereotypes, and how they have come to discover that confidence is what “sexiness” is all about.
“A woman may be strong, curvy, petite, and fuller, but these are only shapes and sizes,” the four women proclaimed in unison. “Our skin is a record of our milestones, our bones are barks that withstood storms, our muscles are symbols of our endurance, and our shape is our fingerprint. The true measure of our beauty is in how much we embrace who we truly are. That’s real confidence and that’s what makes us truly sexy.” (more…)