One minute is all it takes to help save millions from breast cancer.
This is the message that Avon Philippines is highlighting as the company launches its 2017 Kiss Goodbye to Breast Cancer (KGBC) campaign, in observance of Breast Cancer Awareness Month in October. KGBC is now on its 15th year in the Philippines.
This year, Avon Philippines’ KGBC campaign focuses on the importance of taking a “Pink Minute” to make breast self-examination (BSE) a part of every woman’s habits.
“Through all the years that Avon has been actively participating in this global campaign against breast cancer, we have come to learn that breast cancer can hit everyone – male, female, young, and old,” said Faith Fernandez-Mondejar, Avon Philippines Director for Communication, Asia Pacific and Philippines. “Through Pink Minute, we want everyone to try and save as many as they can, starting with themselves, by making breast self-examination a habit.”
Dr. Karin Estepa-Garcia of the Philippine Cancer Society, and Avon Philippines’ Executive Director for
Marketing Agnieszka Isa and Director for Communications, Philippines and Asia-Pacific Faith-
Fernandez Mondejar come together to advocate and encourage breast self-exam through the Pink