Word of mouth. This is the most effective way to advertise. If you have a great product, then chances are people who will try it out will get out to let others know it. At least this is how it worked for me. I have come to know great products because of reviews that I come across.
This is what BuzzHub is all about. A marketing platform in the internet that is really effective for small and medium scale businesses to maximize, whether you are from Connecticut, New Jersey, New York or Pennsylvania.
Let the customer referrals out, get them promoted via your BuzzRating both on the Business Internet Directory and on print and see what this will do for your business. I would say that in shopping for anything this Yellow pages is a great feature for customers to check out before we even try the product out ourselves. Getting your product or service included in business listing should prove to be beneficial in the long run.