A drugstore brand that I personally recommend is e.l.f. Having tried in2it and VMV, I cannot help but lean towards the affordability and quality of e.l.f. I especially love that they currently have a mineral line.
e.l.f. 2 in 1 Conditioning Gloss in Perfect Pink
One of e.l.f.’s philosophy is to be able to deliver innovative innovative technology, quality ingredients and superb delivery systems and it should not be limited to prestige retailers. When I first learned that e.l.f. is based in New York, I was surprised. Because I haven’t seen, let alone tried brands so good yet so affordable. Their philosophy explains it all: Every woman should have the opportunity to participate in innovation, without sacrificing her budget.
Another favorite e.l.f. product I have is this 2 in 1 Conditioning Gloss. This gloss has shimmering lip color in the inner tube and clear conditioning gloss in the outer tube. It hydrate your lips with key moisturizers and achieve sheer color perfection. Infused with Vitamins A and E, Aloe and Shea Butter for rich hydration. This costs P249.75 (approx. $5.50). It does what it says, hydrates quite well. Does not have a sticky feel on the lips, just be carefully not to get your hair into it. That’s when it becomes seriously sticky. Other than that, it’s a pretty good buy.
I personally still have a handful of stash in my kit that might not be as affordable as e.l.f. But most of them I acquired out of curiosity, for review purposes or just because point of purchase displays were too attractive to ignore and most of them actually are of good quality. It makes a deal of difference nowadays that consumers are offered with not just attractive products but good quality and affordable ones too.