When it comes to hair conditioning, I still have yet to find a local brand that is more popular than Cream Silk. Although I am not a heavy Cream Silk user, I have come to respect the brand and how it has established itself in the market by delivering to their claims- at least from the respective users’ perspectives. I personally know of a handful of users who swears by it.
The only time I got to closely test this brand is when the Sunsilk Damaged Hair Repair Kit was sent over at my door step some months back. This variant is one of the few that Sunsilk has recently launched – The Sunsilk Co-Creations. This was particularly co-created by Tomas Taw.
Thomas Taw is founder of London’s “it” salon Bobsoho and is known for his stunning ability to resurrect dry and damaged hair. The cutting-edge stylist is obsessive in his passion for repairing damaged hair – usually caused by too much styling, too many products and intense heat – and is the trusted hair dresser to repair the damaged locks of world-famous musicians, models and actors. Says Taw, “Moisture gives hair movement; protein gives it strength – and we’ve got the perfect balance in the Damage Repair formulation I’ve co-created with Sunsilk.” Enriched with Olive Serum Nutri Complex, it gently cleanses and gives care to the most damaged hair, while reconstructing beneath the hair surface and filling damaged cracks deep inside – layer by layer, strand by strand. Taw has also lent his damage control prowess to co-create Sunsilk’s Soft & Smooth formulation enriched with Ceramide Macadamia Complex. It cleans and conditions event the driest and roughest hair to leave it silky soft to the touch. Known for his knack of spotting damaged hair even from a distance, Taw says Sunsilk’s Co-Creations campaign excited him from day one. “I put 100% of my energy and emotions into great-looking hair. Co-Creation with Sunsilk is for me an extension of my passion for brilliantly healthy hair.”
The concept of “Co-creation” is unique to Sunsilk. Under this concept, “two parties with complementary expertise and a shared vision work together to create something new, different and better.” This innovation combines Sunsilk’s cutting-edge hair technology with the experts’ in-depth hair knowledge.
For over half a century, Sunsilk has relentlessly sought to bring brilliant hair products to millions of women across the world to care for hair and keep it at its best. In a quest to unlock the secrets to specific hair types, Sunsilk began a search for these specialist hair experts: the world’s best at what they do, be it straight, sleekness, hairfall or damage control. Experts who are not only superlative hair professionals, hairdressers or clinicians, but obsessive industry pioneers who don’t sleep until their clients have perfect hair. They are dedicated to the creation of the world’s best hair care products; they love, live and feel for that particular hair type; the kind of perfectionism you want to bottle.
Sunsilk Co-Creators Yuko Yamashita, Teddy Charles, Dr. Francesca Fusco and Tom Taw
Here are the complete variants of Sunsilk Co-Creations and the line up of their respective Co-Creators:
1. Smooth & Manageable – Co Created by Yuko Yamashita, Smooth Expert
Yuko Yamashita, a hair stylist, salon owner, and entrepreneur wanted to make people’s lives easier when it came to hair care. As a young Japanese stylist, Yuko met countless women who were unhappy with their hair. The most common complaint was unruly hair that had to be constantly styled every morning and the mere suggestion of rain would make it frizzy and uncontrollable. Yuko wanted her customers including many celebrities to have beautiful, straight and healthy hair without spending hours getting it that way, so she created Yuko Hair Straightening, which has been taking the world by storm for over 10 years.
2. Strong & Long – Co-Created by Teddy Charles, Shapes & Length Expert
3. Straight & Sway – Co-Created by Teddy Charles, Shapes & Length Expert
Teddy Charles has been creating fabulous looks since he was a teenager in France and has a world-class range of high profile partnerships. He has worked with photographers such as Mario Testino, Patrick Demarchelier, Glen Luchford, Mikael Jansson and Karl Lagerfield. Magazines such as French, Italian, American and Teen Vogue, i-D, V, Numero, and Vogue Nippon have all picked up on his inspirational range of work helping to raise his profile amongst the world’s fashionistas. His work combines a flare for contemporary femininity and glamour with an edgy bohemian sensibility. All these attributes have made him an obvious choice for brands as diverse as Calvin Klein and GAP. Teddy’s creations come to life on the catwalk and his hair styles have been seen at Luca and Luca, Marchesa, Rag & Bone and Sari Gueron shows. A-list celebrities have been equally quick to recognize his talents, as illustrated by his impressive clientele including Sarah Jessica Parker, Blake Lively and Hayden Panettiere.
4. Hair Fall – Co-Created by Francesca Fusco, MD, Hair Fall Expert
5. Anti-Dandruff – Co-Created by Francesca Fusco, MD, Hair Fall Expert
Francesca Fusco, MD is a world-leading expert in dermatology and scalp care. Dr. Fusco graduated from New York Medical College in 1985 and she has been practicing since 1989. Her approach is based on the philosophy that with early intervention, patients can avoid invasive treatments. Francesca urges people to recognise the delicate nature of scalp; as an extension of the skin on your face. Dr. Fusco is an expert dermatology resource for the television media community and has appeared on CNN, CBS News, and Inside Edition. Alongside TV, her medical advice appears regularly in magazines and newspapers such as NY Times, Elle, Cosmopolitan, Marie Claire, Shape, InStyle, Allure, Glamour, The New York Times Sunday Magazine, Chicago Tribune and the New York Daily News. For her, a woman’s hair is her ‘crowning glory’, and is dedicated to giving every girl the best head start possible to getting glorious hair through care for the scalp.
6. Damage Repair – Co Created by Tom Taw, Damage Expert
7. Soft and Smooth – Co Created by Tom Taw, Damage Expert
Tom Taw is in an entrepreneurial hair stylist from London. His career began when, aged fifteen and working in his local salon, he realized that hairdressing was his calling, and has since learnt from some major hair figures, as well as high-profile Italian hairdressers. After a stint as Senior Creative Director at Aveda, Tom is no stranger to creating impressive and inspirational looks. He not only designs for fashion shows, but also speaks at educational seminars. He opened his Soho salon – ‘BOBSOHO’ – in 2007 where he concentrates on enhancing the natural beauty of hair. The work of his creative team regularly appears in the pages of fashion Bibles Vogue and Elle and he is fast becoming a hit with the stars.
This much I can say, I love that they have a medical doctor for a Co-Creator for an issue so relevant to a good percentage of consumers who have to deal with the woes of hair fall. I have yet to try this out for myself and maybe get some brands that I use go into a head to head match. All review that I post of whatever brands are of my own experience. Like what I would always remind my readers, what might work for me will not necessarily work for you. It will still be up to you and how your body, in this case, hair, will respond to the products. In my opinion, Sunsilk is really giving the market a good reason to try out their current line up of Co-Creations variants.