The partnership between Manila Electric Company (Meralco) and Department of Tourism aiming to brighten the country during the Christmas season was announced last Friday, November 16, 2012 at the Merlaco Multi-Purpose Hall, Meralco Compound, Ortigas Avenue. The event was graced by Manny V. Pangilinan (MVP) and Secretary Mon Jimenez of the DOT.
The official announcement of this partnership was attended by Meralco executives and partner Local Government Units (LGU) represented by respective Mayors and their offices. Each participating local government units will do their own respective versions of Liwanag Park. To jumpstart this, Meralco provided each participating LGU a Pasko Starter Kit which has a giant parol and 500 boxes of Christmas lights.
Maliwanag ang Pasko started back in 2006. It seeks to push Meralco customers to decorate their places in time for Christmas. Through this Meralco hopes to spread its corporate values of being makabayan, mapagmalakasakit and innovative. Meralco and the Department of Tourism will judge the best Liwanag Park based on creativity and brightest lights display and those who will be chosen gets to bag special prizes from Meralco.