Budding artists and professional visual artists in the country are finding a bigger audience out of the millions of daily customers of SM Supermalls. Throughout the summer season, at least four art festivals and art-inspired mall events have showcased an eclectic mix masterpieces and art expressions in various SM malls nationwide.
e-LluminART Globe. Kids frolicking inside the solar-powered art installation made out of recycled steel wire framing covered with elastic cords and garter tape at SM City Marilao.
Currently ongoing is SM North Edsa’s ‘Art Karnival: Vinyl on Vinyl’ – a fun and colorful exhibit of art installations, murals, 3D and interactive displays created by a diverse group of pop culture artists like Tyang Karyel, Dex Fernandez and Blic among others. Shoppers and tenants are treated to the visual stimulation provided by the combination of fun and surreal artworks spread throughout the stretch of the mall’s Sky Garden.
e-LluminART Floorboard. A couple capturing moments at SM Marilao’s solar-powered art installation created from recycled car tires.
“SM Supermalls has been supporting local visual artists over the years. This is one of the many campaigns we do to encourage Filipino talent and to inspire appreciation of art across the country. Through the colorful art pieces, our customers get to enjoy as well a fun and refreshing vibe in the malls apart from the usual shopping and dining,” said SM Supermalls Senior Vice President Jonjon San Agustin.
Into the Sky and Beyond: Autism Spectrum. The ultra-light plane centerpiece of SM City Bagiuo’s photo exhibit displaying aerial photos taken by children with autism that ran from March 31 to April 3 in celebration of World Autism Awareness Day on April 2.
In the South Luzon area, the ‘Shop & Make Art’ contest takes inspiration from the popular commercial art coloring books. After shopping, customers from Muntinlupa, Cavite, Laguna, Batangas, Quezon, and Bicol may be able to participate by coloring in the art templates with their choice coloring medium and style. The competition is still ongoing and culminates on June 15.
SM Lanang Premier’s Street Chalk Art Competition
Prior to these art-inspired happenings, SM has also hosted summer art events in Cagayan de Oro, General Santos, Davao in Mindanao; a unique solar-powered art installation by Brian Sergio in Marilao, Bulacan; and the annual photo exhibit in Baguio featuring the works of PWDs.
Live mural painting. 3D Panel by Anjo Bolarda at the launch of SM North Edsa’s Art Karnival: Vinyl on Vinyl
With 61 malls now present nationwide, SM not just aims to continue but widen as well its campaign to promote Filipino visual art and appreciation, ultimately providing Filipino artists and the general public a major venue to connect through meaningful occasions.