NUA Organics Launches Cupuaçu-Infused Skin Care #NUAforaNewYou

Body oils have become my skin’s saving grace for years now. It’s my must-have really, since I was never a fan of slathering lotion on my skin. With Manila’s ultra humid weather, it’s only a few months in a year when lotions don’t feel like grease on the skin, if I will totally be honest about it.

It was last year when I first got on my first NUA Organics Body Oil, it was a gift token from Organique’s 10th anniversary celebration – and my skin loved it! So when they announced their official launch recently, I cannot be more thrilled.

nua organics kikaycorner

While my sticking to a simple routine may just be brought about by sheer laziness, and unwillingness to add to my day any several step routine, I may have been doing my skin good by not bombarding it with all the creams, lotions, butters, and whathaveyous that are available in the market. As renowned dermatologist Dr. Sarah Barba-Cabodil said, “When we minimize the skincare products that we apply, we allow more oxygen to get into our skin and that helps our skin regenerate elastin and collagen. Essentially, we want our skin to do its job on its own every now and then. In other words, we need to give our skin time to reset.”

The Secret to Effective Skin Care

The secret to effortless and effective natural skincare is simple, Dr. Barba-Cabodil says. It starts with breaking bad skincare habits and learning how to simplify our routines by choosing the right product. And this is where NUA comes in.

What Makes NUA Stand out?

NUA combines a centuries-old Brazilian beauty secret, cupuaçu, with an abundant Philippine natural resource, the versatile coconut oil. Cupuaçu, pronounced as “ku.ˌpu.a.ˈsu,” is a fruit rich in vitamins, fatty and amino acids, as well as antioxidants that is harvested from the heart of the Amazon rainforest. The cupuaçu fruit is a popular ingredient used in numerous South American delicacies; while the fruit’s pulp and seeds are where the skin-nourishing cupuaçu butter and oil are sourced. Because of cupuaçu’s extremely low melting point, the cupuaçu butter can easily melt into the skin. The addition of locally harvested premium-grade coconut oil into the mix allows the cupuaçu butter’s ultra-hydrating and moisture-boosting properties to get sealed in, without the heavy, greasy feel that you usually get from most skincare products.

CupuassuTheobroma grandiflorum, commonly known as cupuaçu, also spelled cupuassucupuazúcupu assu, or copoasu, is a tropical rainforest tree related to cacao.[1] Native and common throughout the Amazon basin, it is naturally cultivated in the jungles of Colombia, Bolivia and Peru and in the north of Brazil, with the largest production in Pará, Amazonas and Amapá. Source:

Fortunately, for us Filipinos, Martina is the daughter of Elton and Cathy Salimbangon, the dynamic duo behind Organique, the company that produces and markets the Organique Acai Premium Blend and the Organique Acai Freeze-Dried Capsules that are now helping countless Filipino families live a healthier and happier lifestyle.

How I use NUA Body Oil

I don’t know exactly if there’s a better way to apply body oils, but what I have been doing for decades now is apply it to my still damp skin soonest I step off the shower. I always notice that even if I’m already in my 40’s, my skin remains hydrated, springy throughout the day, and never dry.

What’s in a name?

NUA translates to ‘naked’,” Martina Salimbangon explains. “That name was chosen because our brand is ‘naked,’ free of chemicals, toxins and unwanted preservatives. It is organic and all-natural because NUA believes in enhancing one’s own beauty, rather than changing it.”

To maximize the skin care benefits of NUA, Cathy Salimbangon, Martina’s mom and Organique Skincare chief executive, suggests to start by lathering up using NUA soap, and then apply a thin layer of NUA body oil after rinsing. The result is skin that retains moisture longer, thanks to all-natural ingredients packed with phytosterols that boost skin hydration as well as antioxidants that fight free radicals. And all these happen, she notes, without clogging up your pores or leaving that all-too-familiar greasy feel that is typical of super-moisturizing products.

NUA Organics

NUA soap and a body oil – the initial offerings of the NUA skincare product line that is now being marketed by Organique Skincare Inc.

“Dr. Barba-Cabodil is right,” Cathy says. “Skincare that works should be effortless and simple – but only if you have the right product. With the cupuacu fruit, that’s exactly what we found.”

And the right skincare products are precisely what NUA is bringing to you. But don’t just take our word for it. Take NUA’s “New You Challenge” and see for yourself. Use the NUA soap and body oil following Cathy’s simple directions and unveil the “New You” – the fresher looking, more beautiful you!

NUA is now available from the following retailers—all S&R branches nationwide, BeautyMNL, and Southstar Drug branches nationwide. For more information on NUA products, visit

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