beauty and lifestyle icon

Her View from the Top: Whether in Career or Beauty, Renee Calls The Shots #DermAuthorityPDS #BeautyIsPowerPDS

Renee Alcantara

There’s beauty in power—and power in beauty. That, in essence, is what Renee Alcantara found out.

Running her own company, Southwest Persues Construction and Development Corporation, as its President and CEO entails making important decisions day in and day out. She has to face different people—business partners, suppliers, and government officials in the course of her work.

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Early on, Renee realized that it’s not easy being a boss at what many consider as “a man’s world”—the construction industry. “I have to assert myself as a woman and know the ins and outs of the business like the back of my hand. It is a difficult job, but one that I’ve learned to love,” Renee points out. (more…)

Nicole Scherzinger is Proactiv’s Brand New Celebrity Endorser

The success story of Nicole Scherzinger is close to our hearts. When she became famous and people raved over her especially when we found out of her Filipino descent (she’s a mixture of Filipino, Hawaiian and Russian), followers can’t get enough of her. But who really is Nicole and where did she come from?

Nicole Scherzinger’s rise to fame didn’t come easy for her. She was raised by her mom and German-American step dad. The household that she was raised in was simple but that didn’t stop her from pursuing her dream to become a singer.

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Nicole became famous as the lead singer of the Pussycat Dolls before she set off solo as a recording artist. She sold a record breaking 60 million records. Nicole has won Season 10 of Dancing with the Stars and became one of the judges at the UK and US editions of The X Factor.

Nicole’s Proactiv Story

While it’s easy to see that Nicole has flawless skin, she admits that she makes sure she maintains it that way.  She shares, “I feel like in my line of work, I’m always under the microscope. It’s quite traumatic when you have an acne breakout and blemishes because you wake up and you’re hoping that your face is clear.” Nicole has found a beauty ally in Proactiv. “I found Proactiv through a friend in my band. She had really bad breakouts and blemishes that it really scarred her skin. She discovered Proactiv, and it’s just amazing how she’s just blossomed,” Nicole said.

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