Boardwalk does its share for a beautiful world by supporting the Pasig River Run held last November 20, 2011. A field of 87,000-strong assembled at the Mall of Asia to support what became the biggest advocacy run ever, A Run for the Pasig River.

With the leadership of the ABS-CBN Foundation, the event promoted a safe and clean Pasig River and aims to bring back its former glory. The goal of this public-spirited undertaking is to raise funds, and to create awareness about what needs to be done until the river is clean. Here are some photos from the event.

Spotted: Job Gayta. The live mannequin we dressed during Boardwalk’s Eat.Play.Blog event.

More than a fashion/clothing company, Boardwalk presses on as it goes beyond this run and continue helping ABS-CBN Foundation in its quest to revitalize the Pasig River. ¬†Wouldn’t it be fad if other brands follow suit?

As consumers who actually need to shop especially this gift giving season, I’d say it is always best to patronize those who are into this kinds of advocacy. It does not just make shopping guilt free but we are actually, in essence supporting the cause of the brand. Sure, there are a handful of choices out there. (more…)