Tag Archive: Freeway

Freeway x Botong Francisco NACS Holiday 2012

Freeway pays tribute to the greatest muralist of all time – Carlos “Botong” V. Franciso for its National Artist Collectors’ Series (NACS) Holiday Collection 2012. Botong Franciso was from the artist town of Angono, Rizal. Now that I have seen a glimpse of Botong Francisco’s masterpieces, I am seriously going to schedule a trip to nearby Angono and check out what it’s made of. After all, I have heard how it has produced countless of artists that have made names for themselves.

This NACS Freeway collaboration  also marks the 100th Grand Anniversary of Botong’s life who was born in 1912. After Fernando Amorsolo, Botong Francisco was the next Filipino to receive the title of National Artist in Painting. He was one of the first Filipino modernists who revolutionized art and deviated from Fernando Amorsolo’s romanticism of Philippines scenes. His great works include Blood Compact, First Mass at Limasawa, The Martyrdom of Rizal, Bayanihan, Magpupukot, Fiesta, Bayanihan sa Bukid, Sandugo, Portrait of Purita, The Invasion of Limahong, Serenade, and Muslim Betrothaland the famed “Nose Flute” which set auction record of P27.8 million and is now owned by a private Indonesian collector.

The Freeway x Botong Francisco NACS Holiday launch was appropriately opened by Michael Blanco Academy students’ very impressive art exhibition. The students were from 6 to 12 years old and are from Botong Francisco’s Angono, Rizal hometown.

Artwork by Cedric Estrella, 10 years old

The talented young artists wowed everyone with their incredible abilities showcased through live painting and sketching activity. The paintings of the Michael Blanco Academy’s students made the launch a success in itself. The artists kids’ works of art are all awesome!

Artwork of 11 year old Elora Gayle Blanco

Michael Blanco Academy Students and Teachers

Cherie Gil hosted the Freeway x Botong Francisco launch

To shed more light into the human side of our National Artist, Cherie Gil interviewed special guests Ino Manalo (Executive Director of the National Archives) and Carlos “Totong” Francisco II (Grandson of Botong Francisco) who both shared interesting stories and trivia about Botong Francisco and his big influence in Philippines Art and Culture. Former Governor of Tarlac, Margarita “Tingting” Cojuangco, a passionate lover of art and fashion was also there. (more…)

Freeway x Celerio National Artist Collectors’ Series Fall 2012

Freeway launched its most recent NACS featuring National Artist for Music, Levi Celerio.  Freeway’s continual collaboration with our country’s National Artist since 2009 has paved the way for Fashion and Art to come together as it serves as an avenue for the younger generation to be reintroduced to a taste of the Philippine’s Arts and Culture.

What first drew me to Freeway’s NACS Featuring Levi Celerio is its hypnotic cosmic theme.  Its elegance and its flexibility can come in handy for today’s woman. Hip, classy, sophisticated and even corporate.

The launch was hosted by Giselle Tongi herself. Who, I believe, was one of the pioneer endorsers of the Freeway before she left to settle for the states a few years back. She looked as gorgeous as ever, if I might add.  The launch began with introduction of who Levi Celerio is. Even at my age, I was surprised to learn that our country’s “Christmas caroling anthem,” “Ang Pasko ay Sumapit,” was composed by him. Even the classic lullabye, “Sa Ugoy ng Duyan,”  composed by his genius. That is the one lullabye that can bring me to tears in a heartbeat.  Before I get ahead of myself. Here’s an excerpt about our most heralded National Artist for Music, Levi Celerio. (more…)

Freeway x Manansala NACS Holiday 2011 Launch

When Freeway launched Freeway Loves Art: National Artist Collectors’ Series in 2009, it did not just make a fashion statement.  It also was an avenue for the younger generation to get to know some of our country’s celebrated national artists that we all are to be proud of.

Freeway has by far featured National Artists Nick Joaquin (Literature), Ang KiuKok (Visual Arts), Jose Garcia Villa (Literature), Ramon Valera (Fashion Design) and the first living NA in the series, F. Sionil Jose (Literature).

I came in a wee bit early, so I was able to have a look see on Freeway’s Manansala Collection. I got my eyes on a few pieces and decided right on that I’d have to take home at least a couple. This is by far, my favorite of all the NACS features.


Freeway Art, The F. Sionil Jose Collection – NACS No. 5

Held at The Row, Glorietta 5, last May 31, 2011 was Freeway’s paid tribute to a living legend – Philippine National Artist F. Sionil Jose. It was a night of celebration of F.Sionil Jose’s life. The event was hosted by Prima Ballerina Lisa Macuja-Elizalde, no less.

Freeway’s tribute to  F. Sionil Jose started off with a video presentation of the artist’s life followed by a very entertaining series of Tertulia chosen from the well known works of the celebrated artist.  Freeway could not have chosen a better interpreter for the night. In my humble opinion, I think dramatic actress Cherie Gil gave justice to F. Sionil Jose’s works as she read through the excerpts of the works of this literary genius and so did the talented musician/poet, journalist and artist, Lourd Ernest De Veyra.