When I received an invite for the grand launch of Beyond the Box some couple of weeks back, I knew I would have to scratch out my mindset on not going to events that are held beyond Makati. I have loved Apple since we got hold of our iPad and iPhone 4, the hubby’s and mine, respectively. And this, I knew I had to check out.

The Beyond the Box launch was as grand as grand can be. It was hosted by Lifestyle Channel’s VJ Janeena Chan and Philmug chairman Elbert Cuenca.There were probably over a hundred of instant prizes that guests and members of the media went home with. Among those that were given away were headphones, hard drives, portable chargers, thumb drives, et. al.

Above is the frontage of Beyond the Box store located at the third floor of Resorts World Manila(more…)