Fully Filipino-owned Lamoiyan Corporation has more reasons to smile as it continues to bring world-class quality yet affordable products that never fail to earn the peoples’ trust and loyalty, especially now that the company is in its 25thyear of existence. In perfect time with its Silver anniversary this year, the company now has more than 30,000 fans in leading social network site Facebook, and still continuously growing – a feat that only proves the unstoppable patronage it gains from the local market.
Hapee’s Facebook page served as a venue to connect with the brand’s market, most of them Filipino moms. Not only that the site served as a tool for Hapee to reach out to its market, but also it served as a page where fans can get practical household tips and useful parenting advice for everyday. And when the page reached its 10,000 mark, Hapee took the chance to hear more from their fans and asked them: “Bakit Hapee ang toothpaste mo?”
Apart from its world-class quality that is comparable to other more expensive brands, what’s also keeping consumers loyal to Hapee toothpaste is its reasonable price. According to Michelle Talaboc, while prices of some commodities continue to go up, it’s good to know that Lamoiyan remains affordable, especially for those who have less in life. This, in turn, gives her a reason to smile amid life’s challenges.