With every pair you purchase, TOMS will give  pair of new shoes to a child in need.  One for One.  —-> www.TOMS.com

I am beyond impressed. While I know that a lot of brands are tapping into different advocacies, this One for One is something else entirely. Most brands will just give a minute amount of their sales. But TOMS is at it One for One. That’s more than just zero guilt when buying their product. I love, love, love it! I haven’t bought a pair of TOMS yet. But this is definitely giving me the go signal. Especially after seeing the wedges in TOMS Holiday Collection.

TOMS has given away 1,000,000 pairs of shoes as of September 2011! This is with the help of TOMS NGO partners which are quite a few. This is understandable for the company to sustain their advocacy.

Above are TOMS NGO Partners in the Philippines. It is lovely to see familiar Christian organizations in the list like GCF and YWAM. 🙂

As I was downloading videos from youtube, here is what I saw –> a sneak peek on how TOMS go about their task.