One of Japan’s top ladies’ hairstyling brands and Singapore’s no.1 ladies’ hairstyling brand is now available in the Philippines. Lúcido-L Hair Supplement is the answer for soft, manageable, beautiful hair. It lessens the hassles and reverses the damage brought about by other hair treatment products. The launch, held at SM Makati City, opened up with a hair fashion show, followed by short speeches from Lucido officials. There were also free hair treatment sessions for guests and visitors.

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According to Hirotsogu Ohashi, General Manager for Mandom Philippines Corporation, Lúcido-L, “aims to provide long lasting, moisturizing treatment by restoring your hair’s natural moisture retaining system.” Ohashi explains, “The main reason for split ends and curls falling flat is due to lack of moisture in our hair.” Healthy hair should have the ability to retain moisture. This is where Cell Membrane Complex, or CMC, plays a vital role. A CMC-like ingredient is present in all Lúcido-L products. (more…)